2013 Agenda

State of The Wireless Industry

Chetan Sharma, President, Chetan Sharma Consulting

Feature Session: Develop and Integrate Mobile Apps to Drive ROI

Mobile has some unique challenges.  You need to connect mobile employees, partners and customers to the back office systems, data and merchant service networks in a trusted and secure manner.  You have to deliver timely mobile apps within a highly fragmented environment with multitudes of devices, platforms, and transaction processor networks.  You have faster, more iterative mobile development lifecycles. All the while, you need to engage mobile customers, partners and employees with richer, more connected mobile applications that let them take action whenever and where ever they are. Come see how you can take your enterprise mobile with a standards-based Mobile Payments Application Platform that helps you develop, connect, manage and secure mobile merchant service apps with unmatched speed and agility.

Doug Wilson CTO for Vulnerability, Risk Department and Merchant Compliance Management Products,  EMS

Feature Session: Using Third-party Libraries to Increase Profits and Pizzazz

Through our work as a mobile app developer, integrator, and QA provider, OpenPath has opportunity to see many third-party libraries in action. This talk will provide an overview and demos of some of the most important and interesting third-party libraries that can enhance your app’s revenues, functionality, and appeal.  Our CTO will discuss some of our favorite libraries for Payments, Device-unique enhancements, Leaderboards, Analytics, Graphics, Advertising, Social Media, Notifications, and special effects such as Augmented Reality

Richard Smith, CTO -Openpath Products

Feature Session: The BlackBerry 10 Experience

In this demo, we’ll highlight the key capabilities of the new BlackBerry 10 platform that drive a productive, secure, and fun user experience designed to meet user’s growing demands for years to come.  

Feature Session: The Windows Phone Developer Opportunity

In 2010 Microsoft unveiled Windows Phone, a new Smartphone operating system focused on delivering people outstanding experiences, and providing software developers a platform on which to innovate and deliver a wide variety of apps and games. Microsoft’s been focused on software developers since its founding in 1975, and has leveraged its experience to provide developers opportunities with Windows Phone that aren’t available elsewhere. In this session, we’ll provide an overview of what Windows Phone provides, and how easy it is for developers to leverage the platform to deliver outstanding experiences.

Larry Lieberman, Senior Product Manager- Microsoft

Strategies for Effective Mobile Design, Development and Monetization       

Apps and Technologies That Empower the Enterprise

The Future of Marketing, Advertising and mCommerce    

Auto-Mobility

Learn how technologies like Hertz NeverLost is leveraging augmented reality, the cloud, mobile applications, send to car codes, and in-vehicle connectivity to give customers the tools they need to stay productive on the road.  We will also discover the possible problems that may lie ahead for developers, and how to overcome them. 

Apps for Global Good – Companies That Are Changing The World

Latin America: The Multi-Billion Dollar Emerging Market

Opening Remarks from the Day’s Chairperson

Josh Rochlin, CEO Xtify

Keynote Morning : Mobile Analytics: Discover What’s Working, What Isn’t and Why

Are your users struggling with your mobile apps or mobile website?  How do you make sure that they are fully engaging with your mobile property whether it’s to purchase something or to perform self-service?  Gain an understanding of your user’s experience and discover what’s working, what isn’t and why. This session will present best practices for improving the mobile customer experience whether it’s a hybrid or native app, mobile web or HTML5-based site.    

Bill Loller, Vice President of Mobile – IBM Tealeaf

The Market For The Next Billion Tablets

The mobile phone revolution has reached over five billion people globally, in comparison approximately two billion use the internet. As the affordability barrier is broken with tablets and phablets as low as $50, the next billion people are rushing online.  DataWind’s CEO talks about the factors driving this market, and how to capitalize on it.

On November 28th, 2012, DataWind’s Aakash2 tablet computer was launched at the United Nations by the Secretary General, Ban Ki Moon. Suneet has been recognized by Forbes magazine in its 2012 Impact 15 list as a “classroom revolutionary” using innovative technologies to reinvent education globally.

Suneet Singh Tuli, Chief Executive Officer – Datawind

Monetization, Business and Revenue Models– What Will Consumers Pay For?     

Tablets in the Enterprise:  Increasing Efficiency and Productivity

Tablets are one of the most exciting technologies to hit the enterprise in some time and they are sparking a wave of innovation, especially in terms of mobile apps. We will examine the future technologies and applications that will drive the enterprise market including BYOD (Bring Your Own Device)           

How Tablets are Changing the Hospitality and Travel Industry

Mobile’s ubiquitous and on-the-go nature is changing the way people plan and book travel, while equally enhancing the on-destination experience.  Hotels.com has been following and feeding the growth as increasingly more customers are accessing their content through smart-phones and tablets.  Their award-winning apps are driving new customer acquisition, while building loyalty in existing customers through convenient trip management features and mobile-friendly CRM.  Hotels.com will share their journey as well as cover some major breakthroughs in Mobile Technology that are challenging conventional customer behavior and forcing an industry to adapt. 

The Future of Multi-Device Advertising  

Tablets and Interactive Television: The Second Screen Revolution

While the concept of Smart TVs has been around for a few years, new innovations are beginning to expand the type of processing power and connectivity that allow for truly innovative multi-screen experiences with other devices. It is now common for several connected devices to be found in the living room, be it a Smart TV, set top box, digital media adapter, laptop, tablet or smartphone. Consumers are presented with a multitude of entertainment options and lifestyle services and have various devices at their fingertips to give them what they want, when they want it. This new and smarter experience is enabling consumers to enjoy familiar apps and interact with digital content on big and small screens, changing the way we interact with our home TV and tablet.  

Afternoon Keynote from Zillow:  The Emerging Tablet Ecosystem

The tablet has sufficiently broken itself out of the third screen umbrella. Subsequently, no longer can smartphone apps be blown up to fit the tablet screen and be monetized in the same way. Tablets have their own user base; their own market share; different usage scenarios and user behavior patterns. Jeremy will discuss how Zillow treats tablets as a part of the business’s own app economy. He will also provide insight on how the device’s growing mass market appeal has increased the need for unique tablet marketing strategies from both a consumer experience and monetizing perspective. Looking forward, Jeremy will give insight on where the future of tablets is heading and how this could impact companies branching into the mobile space.

Jeremy Wacksman, VP Consumer Marketing and Mobile – Zillow

Creating Innovative and Inspiring Experiences

For mobile developers, for consumers is the future; this session will educate and motivate developers to expand their horizons and create vision-enabled apps and great experiences for tablets that can open us up to the world.

Case Study: Augmented Reality:  How Big Bird Teaches Kids to Read. This case study on how AR is teaching kids to read will be presented by Qualcomm and Trigger.  This co-presentation will demonstrate the Sesame Workshop app and discuss the benefits of integrating Augmented Reality and text recognition into applications.  

Key Enablers for the Next Generation of Tablets